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Why CRM doesn't work how to win by letting customers manage the relationship

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Xehetasun bibliografikoak
Egile nagusia:	Newell, Frederick
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	Great Britain Kogan page 2004
Gaiak:	CRM

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Why CRM doesn't work: How to win by letting customers manage the relationship
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