Style de citation APA

Newell, F. (2004). Why CRM doesn't work: How to win by letting customers manage the relationship. Kogan page.

Style de citation Chicago

Newell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. Great Britain: Kogan page, 2004.

Style de citation MLA

Newell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. Kogan page, 2004.

Attention : ces citations peuvent ne pas être correctes à 100%.