Newell, F. (2004). Why CRM doesn't work: How to win by letting customers manage the relationship. Kogan page.
Dyfyniad Arddull ChicagoNewell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. Great Britain: Kogan page, 2004.
Dyfyniad MLANewell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. Kogan page, 2004.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.