Cita APA

Newell, F. (2004). Why CRM doesn't work: How to win by letting customers manage the relationship. Kogan page.

Chicago Edition Citation

Newell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. Great Britain: Kogan page, 2004.

Cita MLA

Newell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. Kogan page, 2004.