Anderson, A. H., & Kleiner, D. (1998). Result oriented marketing communications. Beacon books.
Chicago Edition CitationAnderson, Alan H., and David Kleiner. Result Oriented Marketing Communications. New Delhi: Beacon books, 1998.
MLA Edition CitationAnderson, Alan H., and David Kleiner. Result Oriented Marketing Communications. Beacon books, 1998.
Warning: These citations may not always be 100% accurate.