APA Zitierstil

Schiffman, L. G., & Kanak, L. L. (2000). Consumer behavior/6e (6th ed.). Prentice Hall of India.

Chicago Zitierstil

Schiffman, Leon G., und Leslie Lazar Kanak. Consumer Behavior/6e. 6th ed. New Delhi: Prentice Hall of India, 2000.

MLA Zitierstil

Schiffman, Leon G., und Leslie Lazar Kanak. Consumer Behavior/6e. 6th ed. Prentice Hall of India, 2000.