Schiffman, L. G., & Kanak, L. L. (2000). Consumer behavior/6e (6th ed.). Prentice Hall of India.
Chicago Edition CitationSchiffman, Leon G., i Leslie Lazar Kanak. Consumer Behavior/6e. 6th ed. New Delhi: Prentice Hall of India, 2000.
Cita MLASchiffman, Leon G., i Leslie Lazar Kanak. Consumer Behavior/6e. 6th ed. Prentice Hall of India, 2000.
Atenció: Aquestes cites poden no estar 100% correctes.