Παραπομπή APA

Rao, V. R., & Steckel, J. H. (1998). Analysis for strategic marketing. Addison Wesley.

Παραπομπή Chicago Style

Rao, Vithala R., και Joel H. Steckel. Analysis for Strategic Marketing. New York: Addison Wesley, 1998.

Παραπομπή MLA

Rao, Vithala R., και Joel H. Steckel. Analysis for Strategic Marketing. Addison Wesley, 1998.