APA Edition Citation

Rao, V. R., & Steckel, J. H. (1998). Analysis for strategic marketing. Addison Wesley.

Chicago Edition Citation

Rao, Vithala R., and Joel H. Steckel. Analysis for Strategic Marketing. New York: Addison Wesley, 1998.

MLA Edition Citation

Rao, Vithala R., and Joel H. Steckel. Analysis for Strategic Marketing. Addison Wesley, 1998.