Moutinho, L., & Evans, M. (1992). Applied marketing research. Addison - wesley.
Chicago Edition CitationMoutinho, Luiz, and Martin Evans. Applied Marketing Research. England: Addison - wesley, 1992.
MLA Edition CitationMoutinho, Luiz, and Martin Evans. Applied Marketing Research. Addison - wesley, 1992.
Warning: These citations may not always be 100% accurate.