Stern, L. W., Ansay, E., & I. Adel. (1993). Marketing channels/4e (4th ed.). Prentice hall of India.
Chicago Edition CitationStern, Louis W., E.I Ansay, and I. Adel. Marketing Channels/4e. 4th ed. New Delhi: Prentice hall of India, 1993.
MLA Edition CitationStern, Louis W., et al. Marketing Channels/4e. 4th ed. Prentice hall of India, 1993.
Warning: These citations may not always be 100% accurate.