Market segmentation a step by step approach to creating profitable market segments

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Bibliographic Details
Main Author: McDonald, Malcolm
Other Authors: Dunbar, Ian, Marshall, Collin
Format: Printed Book
Language:English
Published: New York Macmillan Press 1995
Subjects:
Market segmentation > Merchandising > Marketing > Direct selling > Farm-produce
Description
Physical Description:xvii, 271p.
ISBN:0333637232

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