McDonald, M., Dunbar, I., & Marshall, C. (1995). Market segmentation: A step by step approach to creating profitable market segments. Macmillan Press.
Trích dẫn kiểu ChicagoMcDonald, Malcolm, Ian Dunbar, và Collin Marshall. Market Segmentation: A Step by Step Approach to Creating Profitable Market Segments. New York: Macmillan Press, 1995.
Trích dẫn MLAMcDonald, Malcolm, et al. Market Segmentation: A Step by Step Approach to Creating Profitable Market Segments. Macmillan Press, 1995.
Cảnh báo: Các trích dẫn này có thể không phải lúc nào cũng chính xác 100%.