McDonald, M., Dunbar, I., & Marshall, C. (1995). Market segmentation: A step by step approach to creating profitable market segments. Macmillan Press.
Styl ChicagoMcDonald, Malcolm, Ian Dunbar, a Collin Marshall. Market Segmentation: A Step by Step Approach to Creating Profitable Market Segments. New York: Macmillan Press, 1995.
Citace podle MLAMcDonald, Malcolm, et al. Market Segmentation: A Step by Step Approach to Creating Profitable Market Segments. Macmillan Press, 1995.
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