APA Edition Citation

McDonald, M., Dunbar, I., & Marshall, C. (1995). Market segmentation: A step by step approach to creating profitable market segments. Macmillan Press.

Chicago Edition Citation

McDonald, Malcolm, Ian Dunbar, and Collin Marshall. Market Segmentation: A Step by Step Approach to Creating Profitable Market Segments. New York: Macmillan Press, 1995.

MLA Edition Citation

McDonald, Malcolm, et al. Market Segmentation: A Step by Step Approach to Creating Profitable Market Segments. Macmillan Press, 1995.