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New products management
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Sydney
Irqwin
1994
|
| Edition: | 4th ed. |
| Series: | Irwin series in marketing
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| Subjects: |
| Item Description: | Includes bibliographical reference and index |
|---|---|
| Physical Description: | xxvii, 495p. |
| ISBN: | 0256121524 |