Xavier, M. (1953). Strategic marketing: A guide for developing sustainable competitive advantage. Response Books.
Παραπομπή Chicago StyleXavier, M.J. Strategic Marketing: A Guide for Developing Sustainable Competitive Advantage. New Delhi: Response Books, 1953.
Παραπομπή MLAXavier, M.J. Strategic Marketing: A Guide for Developing Sustainable Competitive Advantage. Response Books, 1953.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.