APA Edition Citation

Stevens, R. E., & Loudon, D. L. W. (2000). Marketing planning guide. Jaico Publishing.

Chicago Edition Citation

Stevens, Robert E., and David L Wrenn Loudon. Marketing Planning Guide. Mumbai: Jaico Publishing, 2000.

MLA Edition Citation

Stevens, Robert E., and David L Wrenn Loudon. Marketing Planning Guide. Jaico Publishing, 2000.