Stevens, R. E., & Loudon, D. L. W. (2000). Marketing planning guide. Jaico Publishing.
Chicago Edition CitationStevens, Robert E., i David L Wrenn Loudon. Marketing Planning Guide. Mumbai: Jaico Publishing, 2000.
Cita MLAStevens, Robert E., i David L Wrenn Loudon. Marketing Planning Guide. Jaico Publishing, 2000.
Atenció: Aquestes cites poden no estar 100% correctes.