McDonald, M. (2000). Marketing plans: How to use them (4th ed.). Viva Books.
Citación estilo ChicagoMcDonald, Malcom. Marketing Plans: How to Use Them. 4th ed. New Delhi: Viva Books, 2000.
Cita MLAMcDonald, Malcom. Marketing Plans: How to Use Them. 4th ed. Viva Books, 2000.
Warning: These citations may not always be 100% accurate.