Cita APA

McDonald, M. (2000). Marketing plans: How to use them (4th ed.). Viva Books.

Citación estilo Chicago

McDonald, Malcom. Marketing Plans: How to Use Them. 4th ed. New Delhi: Viva Books, 2000.

Cita MLA

McDonald, Malcom. Marketing Plans: How to Use Them. 4th ed. Viva Books, 2000.