APA Edition Citation

McDonald, M. (2000). Marketing plans: How to use them (4th ed.). Viva Books.

Chicago Edition Citation

McDonald, Malcom. Marketing Plans: How to Use Them. 4th ed. New Delhi: Viva Books, 2000.

MLA Edition Citation

McDonald, Malcom. Marketing Plans: How to Use Them. 4th ed. Viva Books, 2000.