APA Edition Citation

Bhamhra, A. S., & Chaudhary, A. K. (1999). Strategic marketing (International encyclopaedia of marketing series.). Anmol.

Chicago Edition Citation

Bhamhra, A S., and A K. Chaudhary. Strategic Marketing. International encyclopaedia of marketing series. New Delhi: Anmol, 1999.

MLA Edition Citation

Bhamhra, A S., and A K. Chaudhary. Strategic Marketing. International encyclopaedia of marketing series. Anmol, 1999.