Cespedes, F. V. Concurrent Marketing: Integrating product, sales and services. Harvard Business School Press.
Chicago Edition CitationCespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Boston: Harvard Business School Press.
MLA引文Cespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Harvard Business School Press.
警告:这些引文格式不一定是100%准确.