Citação norma APA

Cespedes, F. V. Concurrent Marketing: Integrating product, sales and services. Harvard Business School Press.

Citação norma Chicago

Cespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Boston: Harvard Business School Press.

Citação norma MLA

Cespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Harvard Business School Press.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.