Cespedes, F. V. Concurrent Marketing: Integrating product, sales and services. Harvard Business School Press.
Chicago Edition CitationCespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Boston: Harvard Business School Press.
ציטוט MLACespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Harvard Business School Press.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.