Style de citation APA

Cespedes, F. V. Concurrent Marketing: Integrating product, sales and services. Harvard Business School Press.

Style de citation Chicago

Cespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Boston: Harvard Business School Press.

Style de citation MLA

Cespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Harvard Business School Press.