APA Zitierstil

Cespedes, F. V. Concurrent Marketing: Integrating product, sales and services. Harvard Business School Press.

Chicago Zitierstil

Cespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Boston: Harvard Business School Press.

MLA Zitierstil

Cespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Harvard Business School Press.