Cespedes, F. V. Concurrent Marketing: Integrating product, sales and services. Harvard Business School Press.
Styl ChicagoCespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Boston: Harvard Business School Press.
Citace podle MLACespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Harvard Business School Press.
Upozornění: Tyto citace jsou generovány automaticky. Nemusí být zcela správně podle citačních pravidel..