Cita APA

Cespedes, F. V. Concurrent Marketing: Integrating product, sales and services. Harvard Business School Press.

Chicago Edition Citation

Cespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Boston: Harvard Business School Press.

Cita MLA

Cespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Harvard Business School Press.