Cespedes, F. V. Concurrent Marketing: Integrating product, sales and services. Harvard Business School Press.
استشهاد بنمط شيكاغوCespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Boston: Harvard Business School Press.
MLA استشهادCespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Services. Harvard Business School Press.
تحذير: قد لا تكون هذه الاستشهادات دائما دقيقة بنسبة 100%.