Skinner, S. J. (1990). Marketing. Houghton Mifflin Comapny.
Chicago Edition CitationSkinner, Steven J. Marketing. Boston: Houghton Mifflin Comapny, 1990.
MLA Edition CitationSkinner, Steven J. Marketing. Houghton Mifflin Comapny, 1990.
Warning: These citations may not always be 100% accurate.