APA Edition Citation

Raghubir, D., Zacharia, P., & Rajpal, K. (1996). Encyclopaedia of economics, commerce and management: Marketing management. Mittal publications.

Chicago Edition Citation

Raghubir, Dayal, Peter Zacharia, and Kireet Rajpal. Encyclopaedia of Economics, Commerce and Management: Marketing Management. New Delhi: Mittal publications, 1996.

MLA Edition Citation

Raghubir, Dayal, et al. Encyclopaedia of Economics, Commerce and Management: Marketing Management. Mittal publications, 1996.