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Marketing management strategies and programs

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Detalhes bibliográficos
Autor principal:	Guiltinan, Joseph P.
Outros Autores:	Paul, Gordon W.
Formato:	Printed Book
Idioma:	English
Publicado em:	New York Mc Graw hill 1991
Edição:	4th ed.
Colecção:	McGraw hill series in marketing
Assuntos:	Marketing management

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