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Marketing management strategies and programs

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Dades bibliogràfiques
Autor principal:	Guiltinan, Joseph P.
Altres autors:	Paul, Gordon W.
Format:	Printed Book
Idioma:	English
Publicat:	New York Mc Graw hill 1991
Edició:	4th ed.
Col·lecció:	McGraw hill series in marketing
Matèries:	Marketing management

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