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Marketing management strategies and programs
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| 其他作者: | |
| 格式: | Printed Book |
| 语言: | English |
| 出版: |
New York
Mc Graw hill
1991
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| 版: | 4th ed. |
| 丛编: | McGraw hill series in marketing
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| 主题: |
| Item Description: | Includes bibliographical references and index |
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| 实物描述: | xvii, 4498p. |