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Marketing management strategies and programs
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| Format: | Printed Book |
| Langue: | English |
| Publié: |
New York
Mc Graw hill
1991
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| Édition: | 4th ed. |
| Collection: | McGraw hill series in marketing
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| Sujets: |
| Description: | Includes bibliographical references and index |
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| Description matérielle: | xvii, 4498p. |