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Marketing management strategies and programs
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Printed Book |
| Lenguaje: | English |
| Publicado: |
New York
Mc Graw hill
1991
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| Edición: | 4th ed. |
| Colección: | McGraw hill series in marketing
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| Materias: |
| Notas: | Includes bibliographical references and index |
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| Descripción Física: | xvii, 4498p. |