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Marketing management strategies and programs
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New York
Mc Graw hill
1991
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| Edition: | 4th ed. |
| Series: | McGraw hill series in marketing
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| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xvii, 4498p. |