Guiltinan, J. P., & Paul, G. W. (1991). Marketing management: Strategies and programs (4th ed.). Mc Graw hill.
シカゴスタイル引用形Guiltinan, Joseph P., , Gordon W. Paul. Marketing Management: Strategies and Programs. 4th ed. New York: Mc Graw hill, 1991.
MLA引用形式Guiltinan, Joseph P., , Gordon W. Paul. Marketing Management: Strategies and Programs. 4th ed. Mc Graw hill, 1991.
警告: この引用は必ずしも正確ではありません.