Cita APA

Guiltinan, J. P., & Paul, G. W. (1991). Marketing management: Strategies and programs (4th ed.). Mc Graw hill.

Citación estilo Chicago

Guiltinan, Joseph P., y Gordon W. Paul. Marketing Management: Strategies and Programs. 4th ed. New York: Mc Graw hill, 1991.

Cita MLA

Guiltinan, Joseph P., y Gordon W. Paul. Marketing Management: Strategies and Programs. 4th ed. Mc Graw hill, 1991.