Malhotra, R., & Singh, N. S. (1997). Marketing management. Anmol.
Chicago Edition CitationMalhotra, R.K, and Nachhattar Sharma Singh. Marketing Management. New Delhi: Anmol, 1997.
MLA Edition CitationMalhotra, R.K, and Nachhattar Sharma Singh. Marketing Management. Anmol, 1997.
Warning: These citations may not always be 100% accurate.