Cummins, J. (1991). Sales promotion: How to create and implement campaigns that really work. Universal book stall.
Chicago Edition CitationCummins, Julian. Sales Promotion: How to Create and Implement Campaigns That Really Work. New Delhi: Universal book stall, 1991.
MLA Edition CitationCummins, Julian. Sales Promotion: How to Create and Implement Campaigns That Really Work. Universal book stall, 1991.
Warning: These citations may not always be 100% accurate.