APA Edition Citation

Ries, A., & Trout, J. (1989). Bottom-up marketing. McGraw Hill.

Chicago Edition Citation

Ries, A.I, and Jack Trout. Bottom-up Marketing. New York: McGraw Hill, 1989.

MLA Edition Citation

Ries, A.I, and Jack Trout. Bottom-up Marketing. McGraw Hill, 1989.