एपीए उद्धरण

Kotler, P. (1992). Principles of marketing. Prentice Hall.

शिकागो स्टाइल उद्धरण

Kotler, Philip. Principles of Marketing. New Delhi: Prentice Hall, 1992.

एमएलए उद्धरण

Kotler, Philip. Principles of Marketing. Prentice Hall, 1992.