APA Edition Citation

Clancy, K. J., & Shulman, R. S. (1993). Marketing myths that are killing business the cure for death wish marketing. Mc Graw Hill.

Chicago Edition Citation

Clancy, Kevin J., and Robert S. Shulman. Marketing Myths That Are Killing Business the Cure for Death Wish Marketing. New York: Mc Graw Hill, 1993.

MLA Edition Citation

Clancy, Kevin J., and Robert S. Shulman. Marketing Myths That Are Killing Business the Cure for Death Wish Marketing. Mc Graw Hill, 1993.