Pilditech, J. (1997). Winning ways: How companies create the products we all want to buy. Viva books.
Citação norma ChicagoPilditech, James. Winning Ways: How Companies Create the Products We All Want to Buy. New Delhi: Viva books, 1997.
Citação norma MLAPilditech, James. Winning Ways: How Companies Create the Products We All Want to Buy. Viva books, 1997.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.