APA Edition Citation

Pilditech, J. (1997). Winning ways: How companies create the products we all want to buy. Viva books.

Chicago Edition Citation

Pilditech, James. Winning Ways: How Companies Create the Products We All Want to Buy. New Delhi: Viva books, 1997.

MLA Edition Citation

Pilditech, James. Winning Ways: How Companies Create the Products We All Want to Buy. Viva books, 1997.