Rapp, S., & Collins, T. (1992). The great marketing turnament: The age of the individual and how to profit from it. Plume.
Chicago Edition CitationRapp, Stan, and Tom Collins. The Great Marketing Turnament: The Age of the Individual and How to Profit from It. New York: Plume, 1992.
Deismireacht MLARapp, Stan, and Tom Collins. The Great Marketing Turnament: The Age of the Individual and How to Profit from It. Plume, 1992.
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