APA Edition Citation

Meldrum, M., & McDonald, M. (1995). Key marketing concepts. Macmillan press.

Chicago Edition Citation

Meldrum, Mike, and Malcolm McDonald. Key Marketing Concepts. London: Macmillan press, 1995.

MLA Edition Citation

Meldrum, Mike, and Malcolm McDonald. Key Marketing Concepts. Macmillan press, 1995.

Warning: These citations may not always be 100% accurate.